The Value Proposition is crucial in the Product Market pyramid as it identifies the specific customer needs that the product aims to address in ways better than the existing alternatives. It forms the basis for the Feature Set, which are the product features chosen to meet these customer needs. Essentially, the Value Proposition is the core reason why a customer should choose this product over others.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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