The Pain vs Gain Ratio is a tool used to evaluate the value proposition of a business. It measures the balance between the 'pain' (problems, needs, issues) that a product or service can solve for the customer, and the 'gain' (benefits, value) that the customer receives from it. A good value proposition should ideally offer more 'gain' than 'pain'. This ratio is crucial in understanding how well your product or service meets customer expectations and perceptions, and can help in better positioning your products.
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