Gusten Sun uses the example of an online movie streaming service, like Netflix, to explain the sales funnel. In his example, a person who enjoys movies but wants to save money on theater tickets finds an online streaming service offering a free 30-day trial. They sign up, enjoy movies for free for a month, and then decide to continue the service and pay for it. This process of providing value first to build relationships and convert browsers into customers is an example of a successful sales funnel.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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