The proper balance between gain and pain in a Value Proposition Canvas is not fixed and depends on the specific product or service and the customer segment. However, both aspects are crucial and should be addressed adequately. The 'gain' part should clearly outline the benefits that the product or service provides to the customer, while the 'pain' part should effectively demonstrate how the product or service alleviates the customer's problems or challenges. It's important to ensure that the benefits outweigh the pains to create a compelling value proposition.
How do you communicate your value to customers? Use this presentation template to create your own Va...
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