The marketing unit in any organization plays a significant role in relation to the financial, sales, and sales management departments.
Marketing collaborates with the finance department to determine the advertising budget and promote products. Also, marketing can help the finance department to have a better understanding of the market and customer needs.
The marketing department collaborates with sales engineering to develop and improve products. These two departments work together to create products that meet customer needs.
Sales managers also collaborate with marketing to develop sales strategies and conduct more effective marketing. Marketing can help sales managers identify target customers and create more effective advertising for them.
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