A/B testing plays a crucial role in lean processes. It is a method used to validate any new changes or features in a product by testing them on users. In the context of lean processes, A/B testing is used to test different versions of a product to see which one performs better. It allows teams to make careful changes to their user experiences while collecting data on the results. This way, they can construct hypotheses, and learn better why certain elements of their experiences impact user behavior. In other words, they can learn what works best for their product based on actual user experiences.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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