The role of a value proposition in brand positioning is to communicate the unique benefits and features of a product or service to the customer. It helps to differentiate the brand from its competitors and persuades the customer why they should choose this particular product or service. Without a clear value proposition, customers may not understand the true value of the product, making it harder for the brand to position itself effectively in the market.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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