Competitive analysis plays a crucial role in the decision to pivot. It allows executives to identify their strengths and weaknesses compared to their competitors. This understanding can lead to a strategic shift or pivot, whether it's in terms of technical changes or brand image/positioning. By analyzing competitors, companies can find opportunities to capitalize on their competitors' weaknesses. Examples of companies that effectively use competitive analysis include McDonald's, Apple, Robinhood, and Netflix.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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