Customer service plays a crucial role in sales as it helps in building relationships with the customers, which can lead to increased sales. It can also be used to improve a service based on customer complaints, thereby better positioning the service in the market. Moreover, good customer service can lead to 'aha' moments or epiphanies for the customers, making them more likely to purchase the service.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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