Iconic capital plays a crucial role in brand management. It refers to the visual elements of a brand that make it recognizable and memorable. This includes the brand's logo, color scheme, typography, and any other visual elements associated with the brand. Iconic capital can create a strong emotional connection with consumers, influencing their perception and behavior towards the brand. It can also differentiate the brand from its competitors, making it stand out in the market. However, managing iconic capital can be challenging as it can create a love-hate relationship with consumers, as seen in the case of Crocs. Therefore, it's important for brands to carefully manage their iconic capital to ensure it aligns with their overall brand strategy and resonates with their target audience.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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