Psychology plays a crucial role in design as it helps in understanding how users will interact with a design. It involves understanding the fundamental psychological concepts like Affordances, Signifiers, Constraints, Mappings, and Feedback. These concepts help in making a design discoverable and understandable. For instance, a chair affords support, so it affords the ability to sit. A flat panel on a door signifies one should push. Constraints are imposed limitations on design that can come in four types: physical; cultural; semantic; and logical. Mappings like ordered switches on the wall might specify which switch is for which light. Feedback is the communicating of an action. Therefore, a good design is a fascinating interplay of technology and psychology.
How do designers improve their products to work around flaws in human logic? In The Design of Everyd...
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