The Internet of Things plays a significant role in the growth of subscription services by enabling a shift from product-based to service-based models. It allows for the collection and analysis of data to inform service provision, and can even enable heavy equipment like construction supplies to move to a subscription model by teasing out the service-level agreement that sits behind the product.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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