The role of VRIO analysis in venture evaluation is to uncover the resources and capabilities that give an organization a long-term competitive advantage. It helps in determining if the business is well equipped with the resources to be competitive. If the company lacks certain traits and can't be competitive in specific areas, VRIO can help avoid pursuing the wrong ideas. It should take place before the strategic planning process as the results from this analysis will determine how strategic decisions are approached.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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