Plotting customers on a chart in the Business Model Canvas is significant as it provides a quantitative way to identify and understand the value of different customer demographics to your organization. It allows you to see their monetary value and their importance to your business. This can help in making strategic decisions such as resource allocation. For instance, if a certain demographic is found to generate more revenue, more resources can be allocated to cater to that demographic. It's a strategic tool for business planning and decision making.
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