What is the vision and mission for a company?

A vision and a mission are essential for a company as they provide direction and purpose. The vision statement is a future-oriented declaration of the organization's purpose and aspirations. It's what the company aspires to become, to achieve. It's about what impact the company will have on the world. The mission statement defines the present state or purpose of an organization. It's about why the company exists, what it does, and who it serves. Together, the vision and mission statements provide a direction for the company's employees and help them understand the purpose behind their work. They also assist in decision-making processes and establishing the company's overall goals.

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How to write a vision and a mission for a company ?

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Writing a vision and mission for a company involves a few key steps:

First, understand the difference between a vision and a mission. A vision is a long-term goal of what you want your company to ultimately become. A mission, on the other hand, is a statement about what your company is doing in the present to achieve that vision.

To write a vision statement, think about where you want your company to be in the future. Consider the impact you want to have on your industry, your customers, and the world. Make sure your vision is inspiring and ambitious.

To write a mission statement, focus on the present. What does your company do? Who does it serve? How does it serve them? Your mission should be clear and concise, and it should communicate the purpose of your company.

Remember, both your vision and mission should align with the values of your company. They should guide your business decisions and communicate your company's purpose to your team and your customers.

Finally, review and revise your vision and mission statements as your company grows and evolves. They are not set in stone and should evolve as your company does.

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