The VRIO Analysis framework is a tool for analyzing a company's internal resources and capabilities to see if they can be a source of sustained competitive advantage. It stands for Value, Rarity, Imitability, and Organization. Value refers to whether the resource enables a firm to exploit an environmental opportunity, and/or neutralize an environmental threat. Rarity refers to the extent that a resource is not controlled in large quantities by many competing firms. Imitability refers to the extent that a resource can be imitated by companies. Organization refers to the firm's ability to exploit the resource.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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