Research by Baruch Lev, the Philip Bardes Professor of Accounting and Finance at the Stern School of Business in NYU, supports the use of proforma in business. His research shows that proforma earnings statements prominently displayed in the headline or first paragraph of a company's news release have a much stronger impact on stock prices than proforma earnings reported elsewhere in the document.
Need to present the investment and reward opportunities of a new venture or project? Use our "Ultima...
Download model