Technology played a crucial role in Amazon's success. It allowed Amazon to operate as a virtual store, offering a larger inventory than most physical stores. This was possible due to the scalability and efficiency provided by technology. Furthermore, technology enabled Amazon to diversify its product offerings beyond books, into DVDs, electronics, toys, software, and other goods. It also facilitated lower fixed prices, which attracted more customers.
Be on the forefront of technological shifts with our Digital Transformation presentation. This deck...
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