In the sales funnel example given by Gusten Sun, a Google search plays the role of the initial discovery phase. It's the step where a potential customer identifies a need or problem (in this case, wanting to watch movies without spending too much money at the theaters) and searches for a solution online. This leads them to find an online movie streaming service (like Netflix) that offers a free trial, which is the beginning of the sales funnel.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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