A sales review plays a crucial role in setting the blueprint for a more productive year ahead. It provides an opportunity to learn from the past, identify what went well and what didn't, and use this information to improve future performance. It's a chance to dig deeper into specifics, rather than settling for generalities. It allows teams to chronicle their history accurately, so they don't repeat the same mistakes. It also prompts more detailed questions about the industry, deals, and performance, which can help in strategizing for the future.
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