Customer feedback plays a crucial role in the Experience Economy. It helps businesses understand their customers' needs and preferences, enabling them to create more personalized and meaningful experiences. This, in turn, can lead to customer loyalty and increased business growth. In the case of Rawlings, customer feedback may have helped them realize that their primary audience was not Major League players, but everyday people who enjoy baseball. This understanding could have guided their product development and marketing strategies.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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