Fusion, in the context of a company, refers to the integration of the external brand and internal culture. This tight integration makes it difficult to separate the two. Companies that have successfully achieved this fusion tend to perform better in terms of financial results, customer approvals, and employee satisfaction. This success contributes to making the company a 'best place to work'.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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