Market research plays a crucial role in formulating a value proposition. It helps in understanding what is valuable to customers, how your product or feature is differentiated from alternatives, and how it can be substantiated as credible. Market research allows you to canvas the customer value that your product or feature provides, thereby maximizing its potential. It also enables you to compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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