Price plays a significant role in brand positioning. It can be used as a strategic tool to differentiate a brand from its competitors. A higher price can position the brand as premium or luxury, indicating higher quality or exclusivity. On the other hand, a lower price can position the brand as affordable or value-for-money, attracting cost-conscious customers. However, it's important to ensure that the price aligns with the brand's perceived value to avoid confusing customers.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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