Product placement doesn't play a direct role in the Purple Cow strategy. The Purple Cow strategy is about being remarkable and standing out in an overcrowded marketplace. It's not about where the product is placed, but rather how unique and exciting the product is. The goal is to be the Purple Cow in a field of Brown Cows, to be the one that stands out and gets noticed.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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