Trust plays a crucial role in the sales process. It helps in building a strong relationship with the customer. When a salesperson takes the time to educate the customer about the product, it shows that they value the customer and this builds trust. This trust can influence the customer's perception of the product's value, making them more likely to purchase it. Furthermore, a salesperson who is seen as trustworthy can become an influencer in their field, further enhancing their ability to sell their product.
People will only do business with others once they know them, like them, and trust them. They will b...
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