Understanding the customer's business plays a crucial role in sales. It allows the salesperson to tailor their product or service to the customer's specific needs, making it more likely that the customer will see the value in what is being offered and make a purchase. It also shows the customer that the salesperson is prepared and professional, which can help build trust and rapport.
People will only do business with others once they know them, like them, and trust them. They will b...
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