To create an entrepreneurial culture within a large organization, several strategies can be employed. Firstly, the organization can empower its most creative people and give every employee the opportunity to be an entrepreneur. This can be achieved by forming small, internal startup teams that are cross-functional and focused on testing assumptions about potential new products with the use of minimum viable products. Secondly, the organization can engage in a repeated cycle of testing which leads to an iterative process where failure becomes a key component in validated learning. Lastly, the organization can make use of growth boards and metered funding to learn how to pivot or persevere in their entrepreneurial journey.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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