There are several strategies that can be used to reduce the price sensitivity of a product. First, you can increase the perceived value of the product. This can be done through branding, quality improvements, or adding unique features that are not available in competitor products. Second, you can use pricing strategies such as bundle pricing or volume discounts to make the price seem more attractive. Third, you can target less price-sensitive market segments. Finally, you can use marketing techniques to influence customer behavior and perceptions about the product's value.
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