To strengthen the fusion between a brand and its corporate culture, companies can adopt several strategies. First, they can ensure that their brand values and mission are clearly communicated and understood across the organization. This can be achieved through regular training and communication. Second, they can involve employees in brand-related decisions and activities, which can help them feel more connected to the brand. Third, they can recognize and reward employees who embody the brand values in their work. Lastly, they can strive to create a work environment that reflects the brand's image and values.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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