Steve Jobs introduced several key innovations at Apple. Firstly, he marketed a personal computer that came with a keyboard and screen, which was a significant shift from the business-oriented computers of the 70s. This product, the Apple II, was a commercial success and launched the Personal Computing revolution. Secondly, Jobs adopted a unique approach to product design and branding, guided by the Apple Marketing Philosophy. This philosophy emphasized empathy, focus, and impute. Lastly, Jobs was known for his rigorous recruitment process, hiring only those who showed a passion for the product.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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