The author uses Pathos, an appeal to the reader's emotions, in several places in the text.
Firstly, the author appeals to the reader's fear of failure by suggesting that negative thinking can sabotage their goals. This is a powerful emotional trigger as most people are afraid of failure.
Secondly, the author uses the reader's desire for success as a way to convince them to adopt a positive mindset. The idea of visualizing success and acting as if the desire has already been achieved is a strong emotional appeal.
Lastly, the author appeals to the reader's sense of self-improvement by suggesting that they need to monitor their thoughts and replace negative images with affirmative ones. This appeals to the reader's desire to improve themselves and their situation.
All-time best-seller that lays out the steps needed to unleash one's potential, focusing on building...
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