The author uses Ethos, an appeal to ethics, by establishing credibility and trust with the reader. This is done by providing advice on how to achieve success and emphasizing the importance of positive thinking. The author's use of phrases like 'essential to have faith', 'act as if the desire has already been achieved', and 'constantly visualize success' are all attempts to convince the reader of the author's understanding and knowledge of the subject matter. This ethical appeal is meant to persuade the reader to trust the author's advice and follow the suggested path to success.
All-time best-seller that lays out the steps needed to unleash one's potential, focusing on building...
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