Which strategy suits better for the modern emerging multibrand retailer

For a modern emerging multibrand retailer, a hybrid strategy would be most suitable. This strategy combines the classical approach with an adaptive one. The classical approach involves detailed forecasts and long-term plans, which are essential for setting a clear direction and goals. However, it may not be sufficient in today's rapidly changing retail environment. An adaptive strategy, on the other hand, allows the retailer to respond quickly to changes in the market. It involves continuously testing, learning, and iterating based on market feedback. This hybrid strategy allows the retailer to have a clear direction while also being flexible enough to adapt to changes. It's important to balance both approaches to ensure sustainable growth and profitability.