Appropriate atomic networks are often smaller than entrepreneurs think because starting small allows businesses to focus on a specific group or area, perfect their product or service, and then gradually expand. This approach helps in overcoming the Cold Start Problem. For instance, Uber's early atomic networks were not entire cities like San Francisco, but specific locations and times like '5pm at the Caltrain Station at 5th and King Street'.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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