Fusion is crucial for relevance in today's competitive landscape because it ties a company's external brand and internal culture together so tightly that they cannot be unwound. This alignment between brand and culture leads to better financial results, higher customer approvals, and improved employee satisfaction. It helps companies resonate deeply with consumers, maintain market dominance, and top the best places to work lists.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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