It's important for a salesperson to get their prospects to know, like, and trust them because this builds rapport and opens up communication. When a prospect knows, likes, and trusts a salesperson, they are more likely to reveal their needs and challenges. This information is crucial for the salesperson to effectively present their product as a solution. Furthermore, trust fosters loyalty, which can lead to repeat business and referrals.
People will only do business with others once they know them, like them, and trust them. They will b...
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