Being the first brand that comes to a consumer's mind is important because it allows a company to grab a major market share and develop a sustainable business. When a brand is top of mind, it is more likely to be chosen by consumers over its competitors. This can lead to increased sales and profitability. For example, brands like Red Bull, Kleenex, Nike, and Adidas are often the first ones consumers think of when asked about energy drinks, tissue paper, and athletic shoes, respectively.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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