Retaining competitive advantage is harder than gaining it because it requires continuous innovation, adaptation, and strategic planning. Once a company has a competitive advantage, it becomes a target for competitors who will try to replicate or surpass its success. Therefore, the company must constantly improve and adapt to maintain its advantage. It also needs to keep up with market changes, customer preferences, and technological advancements.
Evaluate your position in the market and familiarize how you compare against competitors to do more...
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