The seller side in a marketplace is often considered the harder side due to several reasons:
Firstly, attracting sellers is challenging because they often have more at stake. They need to invest time, resources, and sometimes money to list their products or services. They also need to trust that the platform will protect their interests and ensure they get paid.
Secondly, sellers are usually fewer in number than buyers. This means each seller is more valuable to the platform, and losing one can have a significant impact.
Finally, sellers often have more options for platforms to sell on, so they can be more selective. This means the marketplace needs to offer competitive features and benefits to attract and retain them.
In contrast, buyers usually have lower barriers to entry and are more numerous, making them the easier side to attract.
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