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Sinopsis

Como tomador de decisiones, debes reaccionar rápidamente y con confianza en cualquier tipo de situación, lo que significa que siempre debes tener un plan, o mejor, varios de ellos. Esta Planificación de Escenarios presentación incluye diapositivas personalizables para ayudarte a obtener información sobre horarios, presupuestos y pronósticos, factores clave de crecimiento y posibles amenazas de eventos futuros. Con esta presentación, puedes calcular y documentar cada acción para obtener una ventaja competitiva.

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Presentations like acting out scenarios in the medical field can be a powerful tool for education and training. They can help medical students, doctors, and other healthcare professionals understand and prepare for real-life situations they may encounter in their work.

These presentations can include role-playing exercises, where participants act out different roles in a medical scenario. They can also use multimedia, such as videos or interactive software, to simulate medical situations.

The key to a successful presentation is to make the scenarios as realistic as possible, and to provide clear, actionable feedback to the participants afterwards. This can help them improve their skills and be better prepared for the challenges they will face in the medical field.

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Destacados de la diapositiva

Utiliza esta diapositiva para crear un mapa de planificación de escenarios. Este mapa puede constar de diferentes partes con el propósito de ilustrar y equilibrar diferentes dimensiones estratégicas de una manera comprensible.

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Utiliza la Matriz de Planificación de Escenarios para desarrollar una estrategia de respuesta ágil. Incluye tantos detalles como sea posible para evaluar la probabilidad de éxito o fracaso de varias alternativas estratégicas.

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La idea detrás del "modelo de embudo" es que cuanto más lejos miramos desde el punto de vista de hoy hacia el futuro, mayor es el número de desarrollos probables. Utiliza esta diapositiva para hacer predicciones para muchos posibles escenarios futuros en lugar de solo uno.

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Scenario planning aids in making predictions for possible future scenarios by allowing organizations to explore and prepare for several possible future developments. It involves creating a map or matrix that balances different strategic dimensions, including potential threats and growth factors. This process includes detailing as many aspects as possible to evaluate the likelihood of success or failure of various strategic alternatives. The idea behind this approach is that the farther we look into the future, the higher the number of probable developments. Therefore, scenario planning helps in preparing for many possible future scenarios rather than just one.

Scenario planning contributes to the success or failure of various strategic alternatives by allowing organizations to evaluate the likelihood of different outcomes. It involves creating a scenario planning map and a scenario planning matrix to balance different strategic dimensions and develop an agile response strategy. The idea behind this approach is to predict many possible future scenarios rather than just one, which helps in making informed decisions and mitigating risks.

The concept behind the funnel model in scenario planning is that the farther we look from today's viewpoint into the future, the higher is the number of probable developments. This model is used to make predictions for many possible future scenarios rather than just one. It helps in developing an agile response strategy by evaluating the likelihood of the success or failure of various strategic alternatives.

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Resumen

En su libro "Planificación de escenarios: una guía de campo para el futuro", Woody Wade dijo: "El problema con el futuro es que es diferente. Si no puedes pensar de manera diferente, el futuro siempre llegará como una sorpresa."

Para entrenarte a pensar de manera diferente sobre el futuro, puedes usar la planificación de escenarios. La planificación de escenarios es una herramienta que considera historias hipotéticas para cambiar el pensamiento, las acciones y los procesos de los equipos para que estén mejor equipados para el mañana. La planificación de escenarios ayuda a los líderes a definir escenarios de posibles resultados y riesgos, examinar respuestas y gestionar de antemano las posibilidades positivas y negativas.

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The main components of scenario planning include defining scenarios of potential outcomes and risks, examining responses, and managing in advance for positive and negative possibilities. These components contribute to better decision making by preparing teams for various potential outcomes, allowing them to react confidently and effectively in any situation. This proactive approach helps in mitigating risks, capitalizing on opportunities, and ensuring the continuity of operations.

Yes, there are numerous case studies that demonstrate the effectiveness of scenario planning. For instance, Shell, a global group of energy and petrochemical companies, has been using scenario planning since the 1970s to anticipate and respond to dramatic changes in the energy sector. Their scenario planning helped them navigate through the oil crisis in the 1970s and 1980s. Another example is the use of scenario planning in the military sector, where it is used to prepare for a variety of potential situations, including conflict, peacekeeping, and humanitarian aid. These case studies demonstrate how scenario planning can help organizations anticipate future changes and respond effectively.

Scenario planning differs from other business forecasting tools in that it doesn't just predict a single outcome based on historical data or trends. Instead, it considers multiple possible future scenarios, including those that are highly uncertain or unpredictable. This allows businesses to prepare for a wider range of potential outcomes and risks, and to develop strategies that are flexible and adaptable. It encourages thinking beyond the usual assumptions and expectations, and can help businesses to be more resilient and agile in the face of change.

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Cuando las empresas visualizan el panorama general, teniendo en cuenta los posibles riesgos y oportunidades, se vuelven más proactivas en lugar de reactivas a los eventos futuros. De hecho, una encuesta a 77 grandes empresas realizada por René Rohrbeck de la Universidad de Aarhus y Jan Oliver Schwarz de la EBS Business School de Alemania, descubrió que los esfuerzos formales de "previsión estratégica" aportan un gran valor a través de una mayor capacidad para percibir el cambio; una mayor capacidad para interpretar y responder al cambio; influencia sobre otros actores y una mayor capacidad para el aprendizaje organizacional.

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Scenario planning plays a crucial role in enhancing a company's capacity for organizational learning. It allows businesses to visualize the bigger picture, taking into consideration potential risks and opportunities, thereby becoming more proactive rather than reactive to future events. This proactive approach fosters an enhanced capacity to perceive change, interpret and respond to change, influence other actors, and ultimately, boosts organizational learning. It helps in building a learning organization that is adept at navigating the uncertainties of the business environment.

Scenario planning influences other actors within a company by enhancing their capacity to perceive and respond to change. It allows them to visualize the bigger picture, considering potential risks and opportunities, making them more proactive rather than reactive to future events. It also fosters organizational learning and influences decision-making processes.

Scenario planning can be effectively implemented in a business by following these steps:

1. Identify key factors: Start by identifying the key factors that affect your business environment. These could be economic, political, technological, or social factors.

2. Develop scenarios: Based on these key factors, develop different scenarios that could potentially occur. Each scenario should represent a different way the future could unfold.

3. Analyze scenarios: Analyze each scenario to understand its potential impact on your business. This could involve financial modeling, risk analysis, or other types of analysis.

4. Develop strategies: Based on your analysis, develop strategies that would help your business succeed in each scenario. These strategies should be flexible enough to adapt to changing circumstances.

5. Monitor and update: Regularly monitor the business environment and update your scenarios and strategies as needed. This will help you stay prepared for whatever the future brings.

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Aquí hay algunas preguntas clave que debes hacerte mientras trabajas en tu planificación de escenarios:

  • ¿Cuál es el problema que estamos evaluando?
  • ¿Hasta cuánto en el futuro estamos mirando?
  • ¿Qué factores externos importantes probablemente impactarán nuestros escenarios probables?
  • ¿Qué factores internos importantes probablemente impactarán nuestros escenarios probables?
  • ¿Cuáles son las posibles amenazas a los escenarios?
  • ¿Tenemos el talento y las habilidades, los datos, la tecnología y el equipo y otros recursos para construir y mantener nuestros planes de escenarios?
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Scenario Planning aligns with digital transformation initiatives by providing a structured method for visualizing possible future situations, thus enabling organizations to be better prepared and more resilient. It allows organizations to explore and prepare for different digital transformation paths, considering various factors such as technology trends, market changes, and internal capabilities. This can help in making informed decisions, managing risks, and leveraging opportunities associated with digital transformation.

Scenario planning can be applied in various industries for strategic planning and risk management. It helps organizations to anticipate possible future events and prepare for them. For instance, in the healthcare industry, scenario planning can be used to prepare for potential outbreaks or changes in healthcare policies. In the energy sector, it can help in planning for changes in energy prices or regulations. In the technology industry, scenario planning can be used to anticipate technological advancements and market trends.

Scenario Planning enhances business strategy by allowing businesses to anticipate and prepare for potential future situations. It helps in identifying key growth factors and potential threats, which can be crucial for strategic planning. Scenario Planning also encourages businesses to evaluate their internal and external factors that could impact their future scenarios. This includes assessing the availability of resources like talent, skills, data, technology, and equipment. By doing so, businesses can ensure they are equipped to handle different scenarios, thereby enhancing their business strategy.

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Estadísticas

Un estudio reciente de una firma de planificación estratégica, On Strategy, mostró que:

  • El 95% de una fuerza laboral típica no entiende la estrategia de su organización
  • El 90% de las organizaciones no logran ejecutar sus estrategias con éxito
  • El 86% de los equipos ejecutivos dedican menos de una hora al mes a discutir la estrategia
  • El 60% de las organizaciones no vinculan la estrategia con el presupuesto
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Estudios de caso

Royal Dutch Shell

Las cosas realmente han mejorado para una compañía británico-holandesa de petróleo y gas, Royal Dutch Shell, comúnmente conocida como Shell, cuando en 1965, el jefe de economía y planificación de la división de exploración y producción de Shell, Jimmy Davidson, y el veterano de la compañía, Ted Newland, lanzaron la iniciativa "Estudios a largo plazo".

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To direct and structure a process for a digital technology team to elevate their strategic scenario planning, you would first need to establish a clear vision and objectives. This involves understanding the current state of the team, the desired future state, and the gaps that need to be addressed.

Next, you would need to identify key trends and uncertainties that could impact the team's ability to achieve its objectives. This could involve conducting a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) to identify external factors that could impact the team.

Once you have identified these trends and uncertainties, you can then develop different scenarios that represent possible future states. These scenarios should be diverse and challenging, and should push the team to think outside of their comfort zone.

The team would then need to develop strategies for each scenario. This involves identifying the actions that would need to be taken in each scenario to achieve the team's objectives.

Finally, the team would need to monitor the environment and adjust their strategies as necessary. This involves regularly reviewing the scenarios and strategies, and making adjustments as the environment changes.

Remember, the goal of strategic scenario planning is not to predict the future, but to prepare for it. It's about understanding the possibilities, planning for them, and being ready to adapt when the time comes.

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Newland recuerda haber sido puesto en un cubículo en el piso 18 de la sede de la compañía en Londres y se le pidió que pensara en el futuro. "Sin indicaciones reales de lo que se requería de mí", le dijo a "Harvard Business Review". Sin embargo, esta extraña cita dio lugar al experimento aún en curso de implementar la planificación de escenarios para predecir riesgos y oportunidades.

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Yes, there are numerous case studies that demonstrate the effectiveness of Scenario Planning. One notable example is the case of Royal Dutch Shell. In the 1970s, Shell used scenario planning to anticipate and prepare for the oil crisis, which helped them to navigate the situation more effectively than their competitors. Another example is the case of Newland, mentioned in the content, who was asked to think about the future and implement scenario planning to predict risks and opportunities. These case studies highlight how Scenario Planning can help organizations to anticipate future scenarios and make strategic decisions accordingly.

Some common challenges in implementing Scenario Planning include lack of clarity in objectives, difficulty in identifying key factors and uncertainties, and resistance to change within the organization. These can be addressed by clearly defining the objectives of the scenario planning process, using a systematic approach to identify key factors and uncertainties, and fostering a culture of openness and flexibility within the organization.

Almost any company can significantly benefit from Scenario Planning, but let's take the example of a tech startup. Tech startups often operate in a rapidly changing environment with high levels of uncertainty. Scenario Planning can help them anticipate potential changes in the market, such as new technologies, competitor actions, or regulatory changes, and prepare strategies to respond effectively.

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Hoy, Shell tiene un equipo de Escenarios dedicado con experiencia en una amplia gama de campos, incluyendo economía, política, análisis de energía, política climática, cambio socio-cultural e inteligencia competitiva. "El trabajo del equipo ayuda a explorar posibles versiones del futuro identificando impulsores, incertidumbres, facilitadores y restricciones, y descubriendo posibles problemas y sus implicaciones", según el sitio web de la compañía.

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El equipo de Escenarios de Shell publica periódicamente escenarios accesibles al público. Así, por ejemplo, en 2013, Shell publicó nuevos escenarios que exploraban dos posibles formas en que podría desarrollarse el siglo XXI, con implicaciones dramáticamente diferentes para la sociedad y el sistema energético mundial. "Un escenario ve al gas natural de combustión más limpia convirtiéndose en la fuente de energía más importante a nivel mundial en la década de 2030 y una acción temprana para limitar las emisiones de dióxido de carbono. El otro ve a la solar convirtiéndose en la principal fuente alrededor de 2070, pero con una acción más lenta para abordar la amenaza del cambio climático", afirma el sitio web de Shell.

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