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Synopsis

En tant que décideur, vous devez réagir rapidement et avec assurance dans n'importe quel type de situation, ce qui signifie que vous devez toujours avoir un plan, ou mieux, plusieurs d'entre eux. Cette présentation Planification de Scénario comprend des diapositives personnalisables pour vous aider à obtenir des informations sur les calendriers, les budgets et les prévisions, les facteurs clés de croissance et les menaces potentielles des événements à venir. Avec cette présentation, vous pouvez calculer et documenter chaque action pour obtenir un avantage concurrentiel.

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Presentations like acting out scenarios in the medical field can be a powerful tool for education and training. They can help medical students, doctors, and other healthcare professionals understand and prepare for real-life situations they may encounter in their work.

These presentations can include role-playing exercises, where participants act out different roles in a medical scenario. They can also use multimedia, such as videos or interactive software, to simulate medical situations.

The key to a successful presentation is to make the scenarios as realistic as possible, and to provide clear, actionable feedback to the participants afterwards. This can help them improve their skills and be better prepared for the challenges they will face in the medical field.

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Points forts de la diapositive

Utilisez cette diapositive pour créer une carte de planification de scénarios. Cette carte peut se composer de différentes parties dans le but d'illustrer et d'équilibrer différentes dimensions stratégiques de manière compréhensible.

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Utilisez la Matrice de Planification de Scénarios pour développer une stratégie de réponse agile. Incluez autant de détails que possible pour évaluer la probabilité de succès ou d'échec de diverses alternatives stratégiques.

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L'idée derrière le "modèle d'entonnoir" est que plus nous regardons loin du point de vue d'aujourd'hui vers l'avenir, plus le nombre de développements probables est élevé. Utilisez cette diapositive pour faire des prédictions pour de nombreux scénarios futurs possibles plutôt que pour un seul.

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Scenario planning aids in making predictions for possible future scenarios by allowing organizations to explore and prepare for several possible future developments. It involves creating a map or matrix that balances different strategic dimensions, including potential threats and growth factors. This process includes detailing as many aspects as possible to evaluate the likelihood of success or failure of various strategic alternatives. The idea behind this approach is that the farther we look into the future, the higher the number of probable developments. Therefore, scenario planning helps in preparing for many possible future scenarios rather than just one.

Scenario planning contributes to the success or failure of various strategic alternatives by allowing organizations to evaluate the likelihood of different outcomes. It involves creating a scenario planning map and a scenario planning matrix to balance different strategic dimensions and develop an agile response strategy. The idea behind this approach is to predict many possible future scenarios rather than just one, which helps in making informed decisions and mitigating risks.

The concept behind the funnel model in scenario planning is that the farther we look from today's viewpoint into the future, the higher is the number of probable developments. This model is used to make predictions for many possible future scenarios rather than just one. It helps in developing an agile response strategy by evaluating the likelihood of the success or failure of various strategic alternatives.

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Aperçu

Dans son livre "Planification de scénarios: Un guide de terrain pour l'avenir," Woody Wade a dit: "Le problème avec l'avenir est qu'il est différent."Si vous êtes incapable de penser différemment, l'avenir arrivera toujours comme une surprise."

Pour vous entraîner à penser différemment à propos de l'avenir, vous pouvez utiliser la planification de scénarios. La planification de scénarios est un outil qui prend en compte des histoires hypothétiques afin de changer la pensée, les actions et les processus des équipes afin qu'elles soient mieux préparées pour demain. La planification de scénarios aide les dirigeants à définir des scénarios de résultats et de risques potentiels, à examiner les réponses et à gérer à l'avance les possibilités positives et négatives.

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The main components of scenario planning include defining scenarios of potential outcomes and risks, examining responses, and managing in advance for positive and negative possibilities. These components contribute to better decision making by preparing teams for various potential outcomes, allowing them to react confidently and effectively in any situation. This proactive approach helps in mitigating risks, capitalizing on opportunities, and ensuring the continuity of operations.

Yes, there are numerous case studies that demonstrate the effectiveness of scenario planning. For instance, Shell, a global group of energy and petrochemical companies, has been using scenario planning since the 1970s to anticipate and respond to dramatic changes in the energy sector. Their scenario planning helped them navigate through the oil crisis in the 1970s and 1980s. Another example is the use of scenario planning in the military sector, where it is used to prepare for a variety of potential situations, including conflict, peacekeeping, and humanitarian aid. These case studies demonstrate how scenario planning can help organizations anticipate future changes and respond effectively.

Scenario planning differs from other business forecasting tools in that it doesn't just predict a single outcome based on historical data or trends. Instead, it considers multiple possible future scenarios, including those that are highly uncertain or unpredictable. This allows businesses to prepare for a wider range of potential outcomes and risks, and to develop strategies that are flexible and adaptable. It encourages thinking beyond the usual assumptions and expectations, and can help businesses to be more resilient and agile in the face of change.

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Lorsque les entreprises visualisent le tableau d'ensemble, en tenant compte des risques et des opportunités potentiels, elles deviennent plus proactives plutôt que réactives face aux événements futurs. En fait, une enquête menée auprès de 77 grandes entreprises par René Rohrbeck de l'Université d'Aarhus et Jan Oliver Schwarz de l'EBS Business School d'Allemagne, a découvert que les efforts formels de "prévoyance stratégique" ajoutent une grande valeur grâce à une capacité accrue à percevoir le changement; une capacité accrue à interpréter et à répondre au changement; une influence sur d'autres acteurs et une capacité accrue d'apprentissage organisationnel.

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Scenario planning plays a crucial role in enhancing a company's capacity for organizational learning. It allows businesses to visualize the bigger picture, taking into consideration potential risks and opportunities, thereby becoming more proactive rather than reactive to future events. This proactive approach fosters an enhanced capacity to perceive change, interpret and respond to change, influence other actors, and ultimately, boosts organizational learning. It helps in building a learning organization that is adept at navigating the uncertainties of the business environment.

Scenario planning influences other actors within a company by enhancing their capacity to perceive and respond to change. It allows them to visualize the bigger picture, considering potential risks and opportunities, making them more proactive rather than reactive to future events. It also fosters organizational learning and influences decision-making processes.

Scenario planning can be effectively implemented in a business by following these steps:

1. Identify key factors: Start by identifying the key factors that affect your business environment. These could be economic, political, technological, or social factors.

2. Develop scenarios: Based on these key factors, develop different scenarios that could potentially occur. Each scenario should represent a different way the future could unfold.

3. Analyze scenarios: Analyze each scenario to understand its potential impact on your business. This could involve financial modeling, risk analysis, or other types of analysis.

4. Develop strategies: Based on your analysis, develop strategies that would help your business succeed in each scenario. These strategies should be flexible enough to adapt to changing circumstances.

5. Monitor and update: Regularly monitor the business environment and update your scenarios and strategies as needed. This will help you stay prepared for whatever the future brings.

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Voici quelques questions clés à poser lors de votre planification de scénario :

  • Quel est le problème que nous évaluons ?
  • Jusqu'à quelle échéance regardons-nous ?
  • Quels sont les principaux facteurs externes susceptibles d'affecter nos scénarios probables ?
  • Quels sont les principaux facteurs internes susceptibles d'affecter nos scénarios probables
  • Quelles sont les menaces possibles pour les scénarios ?
  • Avons-nous le talent et les compétences, les données, la technologie et l'équipement et autres ressources pour construire et maintenir nos plans de scénario ?
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Scenario Planning aligns with digital transformation initiatives by providing a structured method for visualizing possible future situations, thus enabling organizations to be better prepared and more resilient. It allows organizations to explore and prepare for different digital transformation paths, considering various factors such as technology trends, market changes, and internal capabilities. This can help in making informed decisions, managing risks, and leveraging opportunities associated with digital transformation.

Scenario planning can be applied in various industries for strategic planning and risk management. It helps organizations to anticipate possible future events and prepare for them. For instance, in the healthcare industry, scenario planning can be used to prepare for potential outbreaks or changes in healthcare policies. In the energy sector, it can help in planning for changes in energy prices or regulations. In the technology industry, scenario planning can be used to anticipate technological advancements and market trends.

Scenario Planning enhances business strategy by allowing businesses to anticipate and prepare for potential future situations. It helps in identifying key growth factors and potential threats, which can be crucial for strategic planning. Scenario Planning also encourages businesses to evaluate their internal and external factors that could impact their future scenarios. This includes assessing the availability of resources like talent, skills, data, technology, and equipment. By doing so, businesses can ensure they are equipped to handle different scenarios, thereby enhancing their business strategy.

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Statistiques

Une étude récente d'une entreprise de planification stratégique, On Strategy, a montré que :

  • 95% d'une main-d'œuvre typique ne comprend pas la stratégie de son organisation
  • 90% des organisations échouent à exécuter leurs stratégies avec succès
  • 86% des équipes de direction passent moins d'une heure par mois à discuter de stratégie
  • 60% des organisations ne lient pas la stratégie au budget
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Études de cas

Royal Dutch Shell

Les choses se sont vraiment améliorées pour une entreprise britannico-néerlandaise de pétrole et de gaz, Royal Dutch Shell, communément appelée Shell, quand en 1965, le responsable de l'économie et de la planification pour la division exploration et production de Shell, Jimmy Davidson, et le vétéran de l'entreprise, Ted Newland, ont lancéd l'initiative "Études à long terme".

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To direct and structure a process for a digital technology team to elevate their strategic scenario planning, you would first need to establish a clear vision and objectives. This involves understanding the current state of the team, the desired future state, and the gaps that need to be addressed.

Next, you would need to identify key trends and uncertainties that could impact the team's ability to achieve its objectives. This could involve conducting a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) to identify external factors that could impact the team.

Once you have identified these trends and uncertainties, you can then develop different scenarios that represent possible future states. These scenarios should be diverse and challenging, and should push the team to think outside of their comfort zone.

The team would then need to develop strategies for each scenario. This involves identifying the actions that would need to be taken in each scenario to achieve the team's objectives.

Finally, the team would need to monitor the environment and adjust their strategies as necessary. This involves regularly reviewing the scenarios and strategies, and making adjustments as the environment changes.

Remember, the goal of strategic scenario planning is not to predict the future, but to prepare for it. It's about understanding the possibilities, planning for them, and being ready to adapt when the time comes.

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Newland se souvient avoir été placé dans un cubicle au 18ème étage du siège de l'entreprise à Londres et invité à réfléchir à l'avenir. "Sans aucune indication réelle de ce qui était attendu de moi", a-t-il déclaré au "Harvard Business Review". Cependant, cette nomination étrange a donné naissance à l'expérience toujours en cours de mise en œuvre de la planification de scénarios pour prévoir les risques et les opportunités.

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Yes, there are numerous case studies that demonstrate the effectiveness of Scenario Planning. One notable example is the case of Royal Dutch Shell. In the 1970s, Shell used scenario planning to anticipate and prepare for the oil crisis, which helped them to navigate the situation more effectively than their competitors. Another example is the case of Newland, mentioned in the content, who was asked to think about the future and implement scenario planning to predict risks and opportunities. These case studies highlight how Scenario Planning can help organizations to anticipate future scenarios and make strategic decisions accordingly.

Some common challenges in implementing Scenario Planning include lack of clarity in objectives, difficulty in identifying key factors and uncertainties, and resistance to change within the organization. These can be addressed by clearly defining the objectives of the scenario planning process, using a systematic approach to identify key factors and uncertainties, and fostering a culture of openness and flexibility within the organization.

Almost any company can significantly benefit from Scenario Planning, but let's take the example of a tech startup. Tech startups often operate in a rapidly changing environment with high levels of uncertainty. Scenario Planning can help them anticipate potential changes in the market, such as new technologies, competitor actions, or regulatory changes, and prepare strategies to respond effectively.

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Aujourd'hui, Shell dispose d'une équipe Scénarios entièrement dédiée avec une expertise dans un large éventail de domaines, y compris l'économie, la politique, l'analyse de l'énergie, la politique climatique, le changement socio-culturel et l'intelligence concurrentielle. "Le travail de l'équipe aide à explorer les versions possibles de l'avenir en identifiant les moteurs, les incertitudes, les facilitateurs et les contraintes, et en déterrant les problèmes potentiels et leurs implications", selon le site web de l'entreprise.

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L'équipe Scénarios de Shell publie périodiquement des scénarios accessibles au public. Ainsi, par exemple, en 2013, Shell a publié de nouveaux scénarios qui ont exploré deux façons possibles dont le 21ème siècle pourrait se dérouler, avec des implications radicalement différentes pour la société et le système énergétique mondial. "Un scénario voit le gaz naturel à combustion plus propre devenir la source d'énergie la plus importante au niveau mondial d'ici les années 2030 et une action précoce pour limiter les émissions de dioxyde de carbone. L'autre voit le solaire devenir la principale source vers 2070, mais avec une action plus lente pour faire face à la menace du changement climatique", indique le site web de Shell.

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