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Can you provide examples of companies that have adopted the 'infinite game' strategy and achieved success?

Some examples of companies that have adopted the 'infinite game' strategy and achieved success include Amazon, Apple, and Microsoft. These companies are not focused on short-term gains but rather on long-term growth and sustainability. They continuously innovate and adapt to changes in the market, always looking ahead to the future rather than just the next quarter.

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Business is an infinite game in which we may not know all the players who each have their own strategies. While there are time frames like quarterly results to evaluate performance, there is no end to the game. For some companies, being number one is based on the number of customers served while another company might use revenue metrics. There is no single metric for "winning" business.

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