Question
Testimonials and social media sharing can enhance the 'Desire' stage in the AIDA model by providing social proof and building trust. Testimonials from satisfied customers can demonstrate the value and benefits of a product or service, thereby increasing the desire of potential customers. Social media sharing, on the other hand, can amplify the reach of these testimonials and other marketing messages, making them more visible to a larger audience. This can lead to increased desire as more people are exposed to positive messages about the product or service.
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Use this slide to explain the benefit of using AIDA model, which is that it allows you to sort all your current marketing initiatives in each category and see if all the bases are covered or if there is a need to put more effort into certain areas. With this slide, list your current marketing strategies for brand awareness creation. These may include social media campaigns, referral programs, freebies, local partnerships, guest blog content, SEO improvements and more. Discuss your marketing strategy for creating desire using this slide. To create a strong strategy: dig into your customer needs, magnify the desire, design the future and show proof through testimonials, social media sharing, etc.
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