Question
When creating a business case study, the objectives to consider include determining the case study's goal, establishing the medium for the case study, finding the right candidate for the case study, and obtaining the candidate's permission to write about them. The goal should align with what you want to prove to your future customers. The medium could be a written case study, video, infographic, or podcast. The candidate should have product knowledge, remarkable results, recognizable names, and ideally be a switcher (a customer that came to you after working with a competitor).
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Determine the case study's objective – your first step when creating a case study is to determine the objective or goal of the subject you're featuring. "The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study," the HubSpot team says. Establish a case study medium – different case study mediums to consider include written case study, video case study, infographic case study and podcast case study. Find the right case study candidate – creating a case study about your previous wins requires more than choosing a subject and telling a story. You also need permission, quotes and a plan. Here are a few things to look for in potential candidates: product knowledge, remarkable results, recognizable names and switchers (customers that came to you after working with a competitor). Get your candidate's permission to write about them – getting your subject's approval is one of the most important steps. When you rea...
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