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What is the role of the vision cone in the product design strategy?

The vision cone plays a crucial role in the product design strategy. It is used as a tool to inspire and stimulate imagination before diving into the technical details of product design. The vision cone focuses on exploring untapped opportunities rather than making predictions. For companies, this means examining the potential implications and impacts of their decisions. It aids the design team during brainstorming sessions by connecting the current marketplace status with historical research findings. This approach generates hypothetical future scenarios, sparking innovative ideas for new product designs and problem-solving methods.

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Before getting into the technical details of the product design, use the vision cone to get some inspiration and imagination going. This exercise focuses on untapped opportunities rather than predictions. For companies, this means exploring the potential implications and impact of their decisions. As a product design tool, the vision cone serves the entire design team in brainstorming sessions, connecting the current marketplace status with historical research findings. This approach generates hypothetical future scenarios, which sparks innovative ideas for new product designs and ways of problem-solving.

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Preview of Product Design Strategy
Presentation
20 Slides
3 Formats

Preview (20 slides)

Title Slide preview
Roadmap for Implementation Slide preview
Vision Cone Slide preview
Competitive Audit Slide preview
Competitive Audit Slide preview
NABC Growth Canvas Slide preview
Explorative Interview Guide Slide preview
User Discovery Interview Results Slide preview
User Persona Slide preview
Jobs-to-be-done Slide preview
User Story Map Slide preview
Journey Mapping Slide preview
Stakeholder Map Slide preview
Customer Touchpoint Map Slide preview
Product Feature Comparison Slide preview
Product Feature Showcase Slide preview
How We Compare Slide preview
Design for Conversion Slide preview
Feature Design Comparison Slide preview
Design Comparison Slide preview

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