Question

What potential obstacles might companies face when trying to implement the 'naked service' business model and how could they overcome them?

Companies might face several obstacles when trying to implement the 'naked service' business model. One of the main challenges could be resistance from employees who are used to traditional ways of working and might be uncomfortable with the vulnerability and transparency that the 'naked service' model requires. To overcome this, companies could provide training and support to help employees understand the benefits of the model and how to implement it effectively. Another potential obstacle could be skepticism from customers who are not used to this level of transparency. Companies could overcome this by clearly communicating the benefits of the 'naked service' model to customers and demonstrating its effectiveness through case studies and testimonials.

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Sometimes when a company gets too big they forget important elements that led to their success, namely their customers. This is why big companies often suffer from lack of customer loyalty. Take a look at the fable of a large consulting firm that was in the process of acquiring one of its biggest competitors, a smaller consulting firm. In the process, they learned an invaluable lesson.

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