Question
Heinz Berggruen's art dealing can teach us several lessons applicable in today's business environment. First, it shows the importance of recognizing and seizing opportunities. Berggruen fled Nazi Germany and started a new life in America, where he became an art dealer. This demonstrates adaptability and resilience, key traits in business. Second, his collection's sale to the German government shows the value of strategic selling. He held onto his collection until he could sell it for a significant profit. This patience and strategic thinking can be beneficial in business. Lastly, his focus on quality, collecting works from renowned artists like Picasso and Matisse, underscores the importance of quality over quantity in business.
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In 1936 Heinz Berggruen fled Nazi Germany. In his new life in America, he would become an art dealer until, in 2000, he sold the core of his massive collection to the German government. This sale, which would go on to make up the core of the Berggruen Museum in Berlin, included 85 works by Picasso and 80 other pieces of art by artists like Klee, Braque, Matisse, and Giacometti. The 165 pieces were valued at over $1 billion.
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